Training Session

Module 1: Foundation of digital marketing

What is digital communication really about and why does it matter for TEFs?

In this first module, we explore the fundamentals of digital marketing and dissemination.

Participants learn how audiences behave online, how trust is built through consistent presence, and why TEFs must lead the conversation rather than add to the noise. This first module builds the foundation for everything that follows.

CoordinaTEF Training Sessions - Marketing & Digital Presence - Module 1

About

Learn about the foundations of digital marketing that can boost TEFs services adoption! The module will cover:

  1. What is digital marketing: definition and purpose
  2. Why digital marketing matters: behaviour trends and the growth of digital in our lives
  3. Key elements of digital branding: brand identity, channels, target audience, storytelling and content strategy
  4. Digital experiences: customer journey, CTAs, UX and engagement
  5. Preview to the next modules
 
Date
21 May 2026 14:30–16:00
Location
Online