Training Session
Module 2: Value proposition and storytelling
What is your value and how do you communicate it clearly and effectively?
In this module, participants learn how to define and articulate a strong value proposition by clearly identifying who they support, what challenges they address, and why their services matter. Building on this, the module introduces storytelling as a way to communicate impact through simple, human-centered narratives that highlight real use cases and outcomes.
About
Learn how to define your value and communicate it through compelling storytelling! The module will cover:
- What is a value proposition: defining who you help, what you solve, and why it matters
- Identifying your audiences and their needs
- Translating services into clear benefits and outcomes
- Introduction to storytelling: from services to real-world impact
- Structuring simple “before/after” narratives and use cases
Date
4 June 2026 14:30–16:00
Location
Online
