Training Session
Module 3: Content Strategy
How do you turn your story into a structured and impactful communication plan?
In this module, participants learn how to operationalise their communication in a consistent and sustainable way. Starting from the value proposition and storytelling developed in the previous module, they will translate these into concrete content, selecting the most appropriate formats, channels, and planning activities through a clear editorial calendar.
About
Learn how to turn your communication into a structured and effective content strategy! The module will cover:
- What is a content strategy: purpose and key components
- Translating your value proposition into content
- Choosing formats and channels (website, social media, events)
- Planning and consistency: editorial calendars and content reuse
Date
18 June 2026 14:30–16:00
Location
Online
